It is not particularly easy to come across a healthy place to eat near Georgetown University in Washington. This frustration caused three seniors at the university to use their entrepreneurial aspect to come up with a hygienic and fancy place to enjoy healthy foods. Nathaniel Ru together with his two dorm mates; Jonathan Neman, and Nicholas Jammet decided to rent out a foot tavern on M Street that was at the center of the downtown area.
After coming up with a three-paged business plan, Nathaniel had a face-to-face meeting with his landlady who asked him to come up with something better but gave them the support that they needed. With more backers and an architect as well as a $40 loan from friends and family, the business kicked off. For the first fortnight, there were no clients until they introduced some music that lured them over.
The business originally had three core values that governed it but it finally had five that stayed firm. To begin with, it had a win, win, win attitude. Secondly, it was to have a sustainable way of thought that would have long term effects. Thirdly, there was a concept of “keeping it real” hence everything was to original starting from the employees’ attitudes to the source of the food produce. Forth, was adding the sweet to the green to make the customer satisfied to come back again and also tell a friend, therefore, it was also a marketing strategy.
Lastly, Nathaniel Ru wanted to leave an impact in the lives of his clients. In this sense, they did everything together, hence the reason they came to work every day. Additionally, the introduction to music to the experience made it simpler for them to impress their guests, therefore, coming up with the Sweetlife event that became the region’s biggest music and food festival. Sweetgreen now has 64 strategically positioned stores all over the states.
Nathaniel Ru attained his Bachelor in Finance in 2007cDonough School of Business. However, he had already begun Sweetgreen casual restaurant to fulfill their heart’s desires. He believed that an idea and passion are the most important aspects of any plan to prosper. Mr. Ru has only worn a suit once in his lifetime as he went to meet up with his landlord. After that, he has spent all his other years making it through with his company and finding new ways to make it grow and more sustainable.