Gloria Steinem once said, “A feminist is anyone who recognizes the equality and full humanity of women and men.” While women, for the most part, have equality in some societies, a lot of areas are still recognized as a man’s expertise; this is depicted in businesses across the world. Typically, men are CEOs, and people of all genders often depict this profound position as a man’s work. Well, move over, guys: One, out of this world CEO has been making headlines for years, and she is not going anywhere. Doe Deere, the CEO and founder of the makeup brand, Lime Crime, has been successfully operating her business for years, and is currently being recognized for the manner she operates her company as well as her general success.
Often referred to as the Queen of Unicorns on the Lime Crime blog, Deere believes in melding age-old business ideas with modern day luxuries. For example, it is no secret that relating to your consumers is the best manner to run a business, but Deere uses modern tools, like social media, to boost morale for Lime Crime. “My favorite thing is the immediate feedback that you get from social media,” said the Queen in an interview with Galore Magazine. Without a doubt, this female CEO understands what it takes to make it in the business world!
To finalize, being a woman in a male-dominated field is fairly intimidating for most, but for Doe Deere, it is second nature. Though she never identified as being a natural born leader, her quirky personality does not allow that to deter her from her goals nor from running her outrageous makeup company that has stolen the hearts of millions. Lime Crime is anything but traditional, but that is undoubtedly part of its charm. Check them out for yourself on Amazon, or follow what Lime Crime does next via their Facebook feed.