The Old Bridge Dental Care based in New Jersey was home to Dr. Avi Weisfogel for fifteen years, a period of which he saw the growth and expansion of the dental practice, making a name for himself among his colleagues and his clients as well. The holder of a DDS from New York University College of Dentistry, however, realized that his heart was elsewhere, in the unscathed field of sleep medicine and treatment of sleep disorders, and with that he began his arduous journey.https://www.linkedin.com/in/avi-weisfogel-b83b5829/
Sleep deprivation could be linked to sleeping disorders like sleep apnea which Weisfogel mainly focused on. Being a condition involving frequent pausing in breathing at intervals, it posed a significant risk of heart disease and stroke, in addition to even affecting the patient’s physical appearance. The period manifestation of sleep disorders, however, creates the challenge of having a large number of patients unaware of their condition.
The alumnus of Rutgers University had to acquire further training in sleep medicine from the American Academy of Dental Sleep Medicine to deeply understand his passion. It was after this that he founded Healthy Heart Sleep in 2010 to serve as a channel aimed to work with other medical field professionals in dental sleep medicine. In 2012, he coined Owned Unlimited Sleep Patient and later came up with the business venture Dental Sleep Masters in 2014 which was to address the relation between dentistry and sleep disorder diagnosis and treatment by use of oral appliances.
Frustration however soon set in given the limited number of customers he had. He, therefore, sought to make use of his marketing knowledge and resulted to regional marketing instead of advertising on television, billboards and online which had earlier failed. He assembled a great team behind him that shared his vision, and the business finally picked up.
Having succeeded after following his passion, Avi Weisfogel advice that one only ought to do this with a reliable plan and just if the passion can sustain them. He also advises on having a fallback plan should one’s passion not pan out as expected.