Understated Bradesco CEO Luiz Carlos Trabuco Is Still Force To Be Reckoned With

When Luiz Carlos Trabuco, a banker who had been with his firm for 40 years, took over the helm as CEO of Bradesco, one of the largest banks in Brazil, in 2009, the mood was running wild and expectations were high. Unfortunately, a confluence of macroeconomic circumstances and, some might argue, missed opportunities would conspire to make the first six years of Trabuco’s reign as head of his firm among the worst of his otherwise standout career.

Throughout the decade of the 2000s, Trabuco’s predecessor, Mario Cypriano, had successfully led Bradesco through a period of growth so phenomenal that similar examples defy memory. Over a decade, the firm’s stock price shot skyward to over 100 times its value in the late-90s. The bank’s balance sheets exploded from just a few hundred million in assets to over $30 billion. It was amid this period of unprecedented growth that Trabuco took the captain’s chair. But these results simply could not continue under the conditions in which Trabuco soon found himself laboring.

For starters, the macroeconomic picture of Brazil had rapidly deteriorated. The global financial crisis of 2008, set off by the criminal insanity of the U.S. housing market, had affected Brazil deeply. The country was struggling to ward off a deep recession and most industries were suffering from a contraction in revenues. Under these circumstances, Trabuco’s stated goal of creating organic growth would be all but impossible. The firm’s revenues, at least in the short term, had nowhere to go but down.

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Making matters considerably worse, rival banks Banco Itau and Unibanco completed their merger shortly after Trabuco became CEO of the firm. This was a devastating blow to Bradesco, which had previously traded back and forth with Unibanco for the number-one slot in the country’s banking sector. Now, Bradesco found itself a distant second in one of the most hyper-competitive banking industries in the world. Bradesco was now exposed to the machinations of a much larger and better-heeled competitor that would be looking to attack it at every opportunity, using its huge pricing advantages and economies of scale to slowly beat its smaller competitor into submission. Things were not looking up.

Luiz Carlos Trabuco struggled to keep his firm competitive. Between 2009 and 2015, the stock price of Bradesco sank by more than 50 percent. The company continued losing ground to Itau Unibanco, which was gaining market share, even as the Brazilian banking industry as a whole declined.

But then in early 2015, Trabuco was presented with the opportunity of a lifetime. Word on the street had it that HSBC had tired of the Brazilian banking industry. It’s Brazilian unit, HSBC Brazil, had experienced year-over-year losses for many years in a row. HSBC was pumping cash and manpower into a losing market and was ready to throw in the towel.

Trabuco immediately moved to draft a letter of intent and let them know that Bradesco was not only serious but that it had the cash on hand to make them an offer that the competition was unlikely to be able to match. The two firms quickly ironed out a deal. By the fall of 2015, it was announced that Bradesco would acquire HSBC Brazil for $5.2 billion in an all-cash deal. The acquisition instantly rocketed Bradesco back to the number-one spot across many different metrics, dramatically changing the competitive landscape of the Brazilian banking sector with one stroke of the pen.

Trabuco was instantly hailed as a hero. For the successful completion of the deal, he was awarded the 2015 Isto E Dinheiro Entrepreneur of the Year Award. Today, Bradesco is in the best position it has ever found itself to become Brazil’s undisputed leading bank.

Find more about Luis Carlos Trabuco: http://www.infomoney.com.br/mercados/noticia/6024599/frases-luiz-carlos-trabuco-sobre-economia-brasileira-davos

Categories: CEO

José Henrique Borghi of Mullen Lowe – A Leading Figure in Brazilian Advertising Industry

José Henrique Borghi is one of the most popular personalities in the Brazilian advertising industry. José Henrique Borghi has been actively involved in creating ads for some of the biggest multinationals in the world. These companies include Unilever, Sazon, Mitsubishi, Fiat and OX Cosmetics. Right from his early life José Henrique Borghi loved making ads. He has made some of the most memorable ads such Mammal of Parmalat. This advert was created to help in a wildlife conservation campaign. José Henrique Borghi has had an experience of over to decades. During this time he has been able to help numerous companies design and manage their marketing strategies. He is credited for making very effective and efficient ads.

José Henrique Borghi is the founder of Mullen Lowe of Brazil. He always makes sure that his organization remains on top of things by coming up with innovative strategies that work for their clients. They always strive to come up with new ways of doing work which makes sure they are the leader in the Brazillian market. To know more about him click here.

José Henrique Borghi worked for 500 Fortune companies before starting his Mullen Lowe advertising agency. In the agency, he partners with Andre Gomes with whom they run the agency. José Henrique Borghi is a graduate of Pontifical Catholic University in advertising and propaganda. José Henrique Borghi started his career after completing his degree at the Standart Ogilvy Agency. However, he moved on later and joined other companies such as Talent, Leo Burnett, and FCB. After working for all these companies, he felt that he had accrued enough experience to start his own advertising agency. Together with his partner Erh Borghi, they teamed up to form a company known as BorghiErh. This is an agency they started from scratch, with no investors or any other means of support. After recording a significant success, they decided to split the agency between themselves. José Henrique Borghi would later push his share to for Mullen Lowe Agency.

Learn more about him: http://portal.comunique-se.com.br/newsdino/?title=jose-henrique-borghi-na-cobertura-do-festival-cannes-lions-2017-%E2%80%93-confira-as-impressoes-do-publicitario-sobre-o-evento&partnerid=33&releaseid=141830

Categories: Advertising Expert, CEO

Lime Crime Sets the Stage For Consumers Expressing Their Desires Through Makeup

Thinking about starting a business? Are you worried that you might not be ready or that you don’t know enough about a business yet to start one? Starting your own business can be a stressful time however it can be rewarding all at once. Here are some things you have to consider before making the leap. Learn from fellow business owner Doe Deere about what starting a business can be like. Learn more: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/

 

Doe is a successful business owner who has worked for many years to become as successful as she is today. She has created a line of cosmetics that all girls and even guys like. She started her business in 2004 after living in NY City. She has always been interested in art and this helped her to be the success that she is today.

 

Most people will start a business because they carry a passion for the work they are doing. While there are a number of businesses that did not come from a passion, most are. If you are interested in starting a business, Doe suggests starting a business you know a lot about and one that you are passionate for to help you stay intrigued and interested in the business.

 

A true entrepreneur knows how to turn a passion into a wonderful business adventure. They know how to come up with a plan to market a business and then use that plan to put into motion what to do to make the business successful. You must start first with planning all the details about the business and then use those plans to take your leap of faith of starting a business. Learn more: http://doedeerefam.com/

 

Doe is so successful because of the fact that she listens to everything that people say. She knows that by opening up and listening to what others say, your open to learning. Doe Deere was born in Russia but her family moved to NYC when she was young. She opened Lime Crime with the idea to allow cosmetics to open up people to move than just concealing their imperfections as well as ensuring that people are free to self-express through their makeup.

 

For Doe, she encourages others to do more than what is the trend or using something that is natural. She wants users to feel right in what they are wearing and if they are not happy with the color choices they are wearing because they simply are following a trend, then they should switch to Lime Crime for more choices on bolder and brighter colors. Learn more: https://ideamensch.com/doe-deere/