The Racked website reports that Fabletics has opened store number seven and plans to open anywhere from 75 to 100 stores if they have things their way in the next five years. The stores will strictly sell Fabletics items and will be available to both members as well as nonmembers who want to shop for activewear. Fabletics is a company that was made popular through their online store, and through that popularity came the idea for storefronts, which are now seven strong. The stores contain activewear, just like the online store, but the only difference is that the products in the store can be immediately purchased and taken home as opposed to waiting for a shipment.
Opening the Fabletics stores is an excellent idea because many people love to shop in stores, but the online sales are still booming for Fabletics and doesn’t show any signs of slowing down. With just over 800,000 different shipments leaving the Fabletics online store every month on Twitter, higher sales are very likely with each store that opens up under the Fabletics name. Fabletics is run by Kate Hudson and Mark Goldenberg, who both co-founded the company together. Fabletics is also part of the JustFab family, which has several other online stores that sell clothing, shoes, jewelry, boots, and even children’s clothing. Many fell in love with the JustFab stores because of the great prices as well as the fashionable items that could be purchased there, so it’s no surprise that Fabletics has become popular as well. Source: http://www.popsugar.com/fitness/Fabletics-Retail-Stores-Opening-38342683
Fabletics was created with the physically active in mind on Instagram, especially those who do physical activities on a regular basis. Although one of the biggest sellers for Fabletics is yoga pants, they still offer clothing to all types of people who are physically active. Not only is Fabletics creating new and trendy styles for activewear but also charging a lot less for the clothing than comparable stores that sell the same types of clothes. With 50% off or more on each purchase, members of the Fabletics brand can save a lot of money on their purchases, and those who order online will have their purchases shipped out directly to them.
Even those that choose to shop in the Fabletics stores can still benefit from the membership structure that Fabletics has created. Fabletics membership is available in the store and can be used anywhere that Fabletics items are sold, whether it’s online or in one of their stores. The membership fee is only $49.95, which can later be used towards purchases that are made either in the stores or in the online store. Since a member will never lose their membership fee, they’ll easily be able to get new products on a monthly basis by using their membership fee.