Brazil long struggled with having an image of a third-world country with undesirable levels of crime, poverty and little to offer sophisticated international cosmopolitans. This all began to change throughout the 70s and 80s, with many Brazilian cities modernizing to an incredible extent, causing the world’s richest and most famous to take another look at the country with one of the most idyllic setting anywhere on the planet. Areas such as Ipanema Beach became tourist hot spots, attracting some of the most beautiful and famous people in the world. Many modern airports were built, allowing easy access to all of Brazil’s major cities.
Throughout this period of rapid development, one company stood out above all others. JHSF Participacaoes, founded in 1972 by Fabio Auriemo, was one of the driving forces behind the surge in development that took place in Brazil throughout the 60s, 70s and 80s. Under Fabio Auriemo’s tenure, JHSF Participacaoes built a large number of significant projects. These included the first five-star hotel in Rio De Janeiro as well as a major airport and a number of high-profile shopping centers. This began the company’s long ascent to the upper tiers of Brazilian real estate development.
Auriemo’s son, Jose AuriemoNeto, first entered the firm in 1993. Throughout the decade of the 90s, he worked in a number of managerial jobs, eventually making his way to upper management. In 2001, Fabio Auriemo stepped aside, handing the reins of the firm to his son. This would prove to be one of the best decisions in the history of the company, as AuriemoNeto led the firm on to become the premier luxury real estate developer in the country.
Under AuriemoNeto’s watch, the firm has taken on hugely ambitious projects. These include the construction of a private airport, multiple new luxury shopping centers and the company’s flagship portfolio item, ParqueCidadeJardim. This sprawling, mixed-use development includes a 180-store luxury shopping center, with some of the most well-known brands in the world as anchors. These include Luis Vuitton, Reebok Academy and a Cinemark mega-theater.